Media Literacy 8
Grade 8 Media Literacy (Television and advertising)
A brief description of what will be covered (although, content may vary throughout the quarter):
Television plays an integral role in our society. Not only does it provide us with enjoyment, but it also informs ideology, values, and identity. By examining the role of television in today’s world, students will approach television with a critical as opposed to a passive mind. Also, by encouraging a critical thinking/cultural studies approach to television, students will develop analytical skills that will help them to make informed decisions not only in the media classroom, but also beyond. Ethical issues raised in this television unit regarding values, identity, consumerism, racism, and violence encourage students to be witnesses to Catholic social teaching by promoting morality, equality, respect, and effort toward a peaceful and compassionate society.
There is a great need to develop a critical awareness of how advertisements may manipulate our values, attitudes, beliefs, and behaviours. The main aim of this unit is to help students to develop the ability to deconstruct advertisements so that they can evaluate their own personal and social values. In this unit students gain an understanding of the connections between the media and the consumer. Students examine the relationship between media and consumer behaviour, codes of advertising, techniques used and relevant audience. Students deconstruct advertisements, commercials and public service announcements to reveal their explicit and implicit messages. Students will learn that the images seen in media are almost always manipulated in some form and therefore do not reflect reality.